ClaudeContent machine + live campaigns
What it proves
You can run real campaigns on real budget — not theory.
Digital Marketing with AI · Basic
Run real campaigns. Get real traction.
120 hours · 10 weeksSeparately enrollable
Certified by E&ICT Academy, IIT Kanpur (MeitY, Govt. of India)
Who Basic is for
Where you start.
FOR: students and early-career job seekers, career switchers into marketing, and business owners who market their own product. No marketing, design or technical background is assumed.
What you’ll become
Where you end up.
You will become a growth marketer who can run and measure real campaigns end to end — and you become employable at every level, so you can start working after Level 1 and keep climbing.
How this track differs
Read this before you pick.
Digital Marketing with AI is manual-first: every skill is taught by hand before AI is introduced to accelerate it. AI amplifies a marketer who knows what good looks like — it amplifies mediocrity for one who doesn't. You run live campaigns on real, capped ad budget throughout.
Curriculum
What you will learn, module by module.
6 modules · 30 taught sessions. Open any module to see the topics inside it.
Foundations — Manual CraftModule 1 · 6 sessions
Topics covered
- How Marketing Works & Choosing a Niche
- Copywriting by Hand — Frameworks First
- Visual & Video Production — Manual Craft
AI Creative StudioModule 2 · 5 sessions
Topics covered
- AI Tools Enter — Accelerating What You Can Already Do
- AI Image Production for Marketing — Product, Brand & Scale
- AI Video & UGC Ad Production — Script to Shipped Asset
- The Ad Variant Factory & AI Creative Compliance
Brand & Content SystemsModule 3 · 4 sessions
Topics covered
- Brand Identity & Creative Systems
- Content Systems & Publishing at Scale
Ads & DiscoveryModule 4 · 10 sessions
Topics covered
- Meta Ads — Manual, By Hand
- Google Ads — Search Intent & Manual Campaigns
- Ad Creative & Copy That Converts
- SEO Fundamentals in the AI Era
- GEO & AEO — Getting Cited by AI Engines
DeliveryModule 5 · 3 sessions
Topics covered
- Project 1 — Content Machine & Live Campaigns
AssessmentModule 6 · 2 sessions
Topics covered
- Basic Assessment — Written & Practical
Tools you will actually use
- Google Trends
- Answer the Public
- Interview scripts
- Copywriting frameworks
- Swipe file
- Canva
- CapCut
- Figma basics
- Claude
- ChatGPT
- Midjourney
- Ideogram
What you walk out with
Not a certificate. A portfolio.
The capstone — deployed live
Project 1 — Content Machine & Live Campaigns
An integrated content machine and live campaign set for a chosen niche: a complete brand system, a running content pipeline producing a week of published content, and live Meta and Google campaigns on real budget with correct tracking. A results report with honest analysis and a case study documenting strategy, execution and outcomes, presented to a panel.
- Google Trends
- Answer the Public
- Interview scripts
- Copywriting frameworks
- Swipe file
- Canva
- CapCut
- Figma basics
- Claude
- ChatGPT
- Midjourney
- Ideogram
And the rest of the portfolio
Full-funnel paid system + GA4
What it proves
You can build and measure a paid acquisition funnel honestly.
Incrementality / experiment check
What it proves
You can prove what actually drove results, not vanity metrics.
A launched business or campaign with traction
What it proves
You can drive real growth end to end. The sharpest hiring separator.
Jobs it opens
Roles after Basic
- Digital Marketing Executive
- Social Media Executive
- Content Marketer
- SEO Executive
- Performance Marketing Trainee
Companies we prepare you for
The course is built backwards from what these employers screen for — the tools, the projects and the interview questions.
Who came through here
They sat in the same room.
Named people, where they work now, in their own words.
See more placementsThe sessions were exceptionally well-structured and engaging. I valued the practical activities and projects that allowed me to apply learning immediately. This hands-on approach prepared me well for analytical work at Capgemini.
Priyam Pratyush Sahu
Senior Analyst
Trained & enabled by Ikigai School of AI
Ikigai School of AI provided excellent training that gave me a solid foundation in software engineering. The interactive sessions and practical projects prepared me well for my role at Accenture.
Shrishti
Associate Software Engineer
Trained & enabled by Ikigai School of AI
The training from Ikigai School of AI through IIT Kanpur was exceptional. The instructor, Mr. Amit Jaiswal, brought extensive knowledge and expertise that made complex cloud concepts easy to understand. I'm deeply grateful for this excellent guidance.
Vishesh Mishra
Cloud Engineer
Trained & enabled by Ikigai School of AI
Ikigai School of AI gave me tremendous confidence in my technical skills. I learned new tools, explored real-world applications, and gained practical exposure that directly contributed to my advancement to SDE II level.
Kartik Gaur
Software Development Engineer II
Trained & enabled by Ikigai School of AI
Ikigai School of AI provided the perfect blend of theory and practical learning. The trainers made even complex topics accessible and understandable. The hands-on projects gave me the confidence to excel at Samsung.
Jay Kishan Katiyar
Software Engineer
Trained & enabled by Ikigai School of AI
The Java Programming course had excellent structure and content. The instructor was genuinely helpful and created an encouraging environment. This solid foundation directly supported my transition into data engineering.
Ankit Sourav
Data Engineer
Trained & enabled by Ikigai School of AI
It was an excellent experience learning Python through Ikigai's comprehensive curriculum. The training helped me understand core concepts deeply and apply them in live projects. TCS recognised this practical knowledge immediately.
Shefali Sachan
Assistant System Engineer
Trained & enabled by Ikigai School of AI
One of the best training experiences I've had. Ikigai delivered interactive sessions with hands-on experience. This practical approach gave me real-world skills that I applied immediately at HighRadius.
Ateev Anand Saxena
Associate Consultant
Trained & enabled by Ikigai School of AI
I highly recommend Ikigai School of AI. The learning environment was outstanding and the sessions were genuinely valuable. The structured approach and supportive instructors built a strong foundation for my career at Cognizant.
Utkarsh Sinha
Programmer Analyst
Trained & enabled by Ikigai School of AI
Careers & support
Supported from day one to hired.
None of this is a guarantee of a job, and we will not pretend otherwise. It is the work we put in alongside yours.
LEAP
Your journey, tracked by AI — progress, attendance and portfolio in one place.
AI interview preparation
Practise against an interviewer that never gets tired, as often as you need.
Industry mentors
Guidance from people who deploy this work, not only teach it.
Industry masterclasses
Sessions from practitioners on what the work actually looks like.
Placement support
Portfolio reviews, interview prep and introductions — we keep working with you.
Internship support
Help finding the first real-world placement that turns a project into experience.
Runs on LEAP
You are not a name on an attendance sheet.
Every Ikigai course runs on LEAP, the platform we built to run our own delivery. It is the reason a coordinator knows how you are doing before you have to tell anyone.
See how LEAP worksYour progress is visible
Attendance, topics covered and the projects you have shipped, in one place you can actually look at.
The pace is yours
Where you are ahead and where you are behind is tracked per topic, not per batch.
Someone notices early
A batch that slips shows up in the week it slips, so your coordinator reaches you before it becomes a gap.
Certification
Certified on completing Basic.
Certified by E&ICT Academy, IIT Kanpur (MeitY, Govt. of India). You earn a certificate at each level you complete — you do not have to finish all three to hold a credential, and it is digitally verifiable and addable to your LinkedIn profile.
Sample certificate. One is issued for each level you complete.
Available at
Where you can take Basic
Batch dates vary by center, and 15+ more centers are opening. Tell us where you are and we will confirm what is starting near you.
Fees & enrolment
One level, one fee.
You pay for Basic only — not the whole ladder. Ask us for the current fee for Digital Marketing with AI Basic, along with the EMI and scholarship options you qualify for.
Before you enrol
The questions people actually ask.
What are the fees, and is EMI or a loan available?
Fees vary by course, level and centre, and are kept deliberately affordable for an IIT Kanpur co-certified qualification. Yes to both: no-cost and low-cost EMI options are available, and we can put you in touch with education-loan partners if you would rather finance the course that way. Book a free counselling call and we will share the exact fee for your course along with the EMI and loan options you qualify for.
Do you guarantee placement?
No honest school can promise a job, and we will not either. What we do guarantee is the work behind placement: a job-first curriculum, deployed projects you defend before a live panel, plus interview prep, portfolio reviews and introductions from a placement team that keeps working with you until you land a role. Your outcome depends on your effort, but you will never chase it alone.
Do I need a coding background?
For most courses, no. Digital marketing, the data and analytics foundations and the AI excellence course assume no coding at all, and start from the beginning. Some courses do expect prior coding experience — the advanced and pro levels of the development and agentic tracks build on a working knowledge of programming rather than teaching it from scratch. If you are unsure where you sit, a counsellor will help you navigate it, and you can take a short readiness test so the answer is based on what you can actually do rather than a guess.
Is the certification recognised?
Yes. Courses carry a co-certification from the E&ICT Academy, IIT Kanpur, an initiative supported by MeitY, Government of India, alongside the Ikigai School of AI certificate. It is a verifiable credential you can add to your resume and LinkedIn, backed by projects that prove what you can actually build. Each level is certified on its own, so you hold a credential without having to finish all three.
Where are the classes held?
In person, at our learning centres in Lucknow, Kanpur, Ludhiana, Warangal and Indore, with more centres opening. Courses are taught in a lab with an instructor in the room — that is the point of them. Centre availability changes with each intake, so ask your counsellor which centre is nearest you and what is starting there.
What if I am a working professional?
Many of our learners are working full-time. Sessions are scheduled around working hours and each level is separately enrollable, so you can take one level, apply it at work, and come back for the next. Tell your counsellor your working pattern and they will find the batch and centre that fits it.
How is this different from other AI courses?
Most courses are built from a textbook syllabus by people who have never shipped AI. Ours are designed and taught by practitioners who build and deploy production AI inside large public-sector and enterprise organisations, and who bring that work back into the classroom. Every course is built backwards from the job it leads to, so you finish with deployed projects and the exact skills those employers hire for, not just a certificate.
Still deciding? A counsellor will talk you through fees, batches and whether this is the right level to start at.
Book a free call